Hägglund Consulting Group

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Resources to help you.

What is Branding?

Branding is the set of actions taken to build a brand. Your brand is the set of perceptions people have about your company. What the story behind the brand is, how it makes them feel, what the mission is, etc. Made up by a name, symbol, design, term, or other feature that distinguishes your company from others.

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Chandler Hagglund
Meaningful Relationships vs Automation

There is a time and place for automation - and there are certain circumstances where human interaction is needed.If you as the owner are having one to one interactions with every customer, that’s great initially. You get a true understanding of what your customers like and dislike, what is useful for them and what they could do without. It lets make adjustments and serve your customers better.

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Chandler Hagglund
Selling A Business 101: Q&A

There is a lot to know when preparing to sell a business. From determining a sale price, to finding a buyer, and negotiating the terms of sale. A little bit of knowledge can go a long ways, and we hope to get you off in the right direction.

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Chandler Hagglund
Goals vs Systems

Goals provide the direction, and systems provide the processes for getting there. Without goals, you may lack direction, and end up heading the direction opposite of where you want to be going. On the flip side of this, goals are worthless if nothing is every done to work towards the goal.

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Chandler Hagglund
Are Your Customers Confused?

Is your marketing message not clear? Does your website not have a clear call to action, or intuitive navigation? If you have a physical location, does the flow and location of everything make sense? How about your product or service offering; is it clear what you sell or is it too diversified?

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Chandler Hagglund